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Our Story

Welcome to The Wishing Chair

We are Vivita & Avneet - the co-founders of The Wishing Chair; our dream incarnate that began as an obscure little store in an urban village in Delhi back in 2012, and has since evolved into a pan-Indian, design-led retail brand by women, for women. A lot has changed since we first began, but our values and who we are hasn’t. We still believe in creating beautiful and playful products that spark delight and joy in small, everyday moments, and we hope to take you on our journey with us every step of the way.



Our Idea

As women setting up our first independent homes, we struggled to find options that echoed our personal design aesthetic; that were easily affordable and kindled a sense of optimistic joy. Having been in corporate jobs for a few years, we also felt we wanted more than our current careers. We decided we were going to be the brand that fulfills this need gap and brings all these things to life: for ourselves, and to an audience of creative, curious and passionate women who feel the same way.



Our Name

The name is derived from one of our favourite Enid Blyton books we read as kids back in the 80s: The Adventures of The Wishing Chair. The eponymous chair was magical and could take you to anywhere in the world you wished. We loved the trans-portative nature of this idea, and that our spaces should stir a certain nostalgic longing to that dreamy, joyful, happy place we all yearn for. And so the name stuck, as the vision for the brand was to create that ‘happy place’ for all of us.

When a store is named after an Enid Blyton-concocted flying chair, you know it’s going to be dreamy.

Our Vibe

Like almost all design brands, our vision boards and subsequent product designs can be inspired from almost anything: movies, nature, food (almost always dessert), illustrators we admire, art, fashion, book design and everyday objects. Yes, a lot of our design is very 'flowery' and pastel but we like to keep it classic with elements gleaned from local techniques, celebrating colour, pattern and intricacy through a lens of feminine playfulness and joie-de-vivre.



Our Values

Handcrafted & Artisanal: We hand paint all our designs; from our ceramics to our metal-works, which are hand-crafted and painted in small batches, and produced by karigars across India.

Cruelty-free: We firmly believe in the adage, “Just be kind”, and try and tread as lightly as we can through the world. As animal lovers - we made firm decisions to minimize animal-based products (we don't work with leather as a material) in our offering and have maintained that our Mad Teapot cafes serve only vegetarian fare. Though we aren’t perfect, we are striving to be as environmentally-led as possible and take steps towards sustainable practises everyday through our packaging, curation and design.

Real and Relatable: Everything we do starts with real women, and we champion that: we listen to our customers and constantly evolve to serve you better. We expect every interaction with The Wishing Chair to be friendly and welcoming and that our products are priced for their value, not their “exclusivity”.

Small is Beautiful: Ours is a self-funded (with a lot of help from our friends and family) small business that aims to be responsible and sustainable in the long term. We hold our values sacred, and would never compromise on them in pursuit of mindless growth. In a perfect world, we would like both – so let’s see what the future holds!



Our Promise

We strive to be better everyday, to make your day a touch brighter and to always be inclusive and transparent, as we try and provide solutions to women that make your lives more joyful and creative in little ways.

The Mad Teapot

To create a holistic shopping experience, our stores house The Mad Teapot Café – a space we put together lovingly to encourage our customers to truly take their time, to unwind and soak in the atmosphere of the space.

A simple vegetarian menu where the food is light, green, crunchy and delicious, compliments an array of coffees and teas. As for the cherry on top – yummy desserts to bring an indulgent afternoon or evening, full circle.

If you are starting out and would like any advice from two women who have braved the world of entrepreneurship, have some questions or would just like to say hi you can reach us at [email protected]



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